
Before we go any further, there’s a high risk I’m going to come off like a massive @rse (again) here, but bear with me. I could have had an easy time here by top and tailing the press release provided by Aspire (the PR Firm for the Association of Cycle Traders) with some "yes, go support your local shop, because you never know when you might need them” affirmations. But I think the way the promotion of this excellent idea is a very telling and interesting reflection on some of the big background issues with bike shops.