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TechRadar
TechRadar
Wayne Williams

Your Gmail inbox could soon be filled with adverts as Google tests new shoppable ad formats — and yes, it's as bad as it sounds

Google Gmail
Gmail at 20.
  • Google tests shoppable Gmail ads that expand into product-rich experiences
  • New format blends Promotions tab with eCommerce shopping carousel interface
  • Gmail may become a new performance channel for ecommerce-driven marketers

Google has long dominated the digital ad market by placing ads across its vast ecosystem, including Search, YouTube, and millions of partner sites and apps.

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