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The Guardian - UK
The Guardian - UK
Entertainment
Charles Arthur

Your Face Belongs to Us by Kashmir Hill review – nowhere to hide

AI is able to identify anyone whose photo and name has ever appeared on the internet.
AI is able to identify anyone whose photo and name has ever appeared on the internet. Photograph: Paper Boat Creative/Getty Images

Get people talking about the gadgets they wish existed but don’t, and soon the idea of “glasses with a computer built in that tells you who you’re looking at” comes up. Such “augmented reality” devices seem so obviously desirable that someone usually says: “When will they start selling those, eh?”

In fact, two different companies have built working prototypes in the past six years. Facebook had an internal version in 2017, fed by the colossal number of profile photos on its site. The other is Clearview AI, a secretive American startup that first came to the attention of the New York Times journalist Kashmir Hill in November 2019.

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