Young adults using loyalty schemes ‘to enjoy live experiences and upgrades’

More than two-fifths of Gen Z and millennial loyalty programme members said that additional perks and benefits give them the chance to enjoy once-in-a-lifetime experiences, American Express said (Alamy/PA) -

Many young adults are signing up to loyalty programmes offered by firms in order to grab opportunities to enjoy “once-in-a-lifetime” experiences and upgrades, a survey indicates.

Nearly a quarter (23%) of Gen Zs aged 18 to 29 and millennials aged 30 to 45 said they sign up to loyalty programmes based on the experiences and perks they offer, according to the research for American Express.