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Marie Claire
Marie Claire
Lifestyle
Ally Head

You’ve heard of greenwashing, but do you know how to spot - and stop - it happening?

An aerial view photo of a rainforest .

April marks Earth Month, an entire month dedicated to celebrating the planet, reflecting on our own relationships with the earth we live on, and making steps towards changing our lifestyles to lower our carbon footprint - which is where this guide to greenwashing comes in.

Heard the sustainability buzzword and not sure what the term - which is bandied around the eco-sphere almost as often as plastic-free, zero-waste and, well, Greta Thunberg - actually means? You're far from alone. One Good Housekeeping Institute poll found that more than 85% of readers didn't know the meaning.

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