Just as fashion trends change every season, the hot topics in the beauty sphere are constantly evolving. Though some come and go (strawberry girl makeup and grunge glam, we’re looking as you), others stick around – just look at our ongoing obsession with hyaluronic acid and niacinamide. Right now, astrology is trending. But does it have legs?
According to a report by Allied Market Research, the astrology market is expected to rise to $22.8 billion by 2031, while the term ‘astrology’ accounts for 4 million posts on TikTok. Though this doesn’t all relate to beauty, it’s clearly a huge area of interest – and some brands have started to offer products which are personalised to each individual zodiac sign.
