Just as fashion trends change every season, the hot topics in the beauty sphere are constantly evolving. Though some come and go (strawberry girl makeup and grunge glam, we’re looking as you), others stick around – just look at our ongoing obsession with hyaluronic acid and niacinamide. Right now, astrology is trending. But does it have legs?
According to a report by Allied Market Research, the astrology market is expected to rise to $22.8 billion by 2031, while the term ‘astrology’ accounts for 4 million posts on TikTok. Though this doesn’t all relate to beauty, it’s clearly a huge area of interest – and some brands have started to offer products which are personalised to each individual zodiac sign.
“An astrological approach offers a unique advantage by providing a personalised and holistic framework for skincare,” says Andrea Pfeffer, the skincare expert who founded Salon C. Stellar, a beauty salon which offers ‘Astro Facials’. “By considering an individual's zodiac sign, we can tailor treatments and product formulations to address specific skin concerns and emotional needs. This level of customisation enhances the customer experience, fostering a deeper connection between the individual and the brand.”
It seems that understanding your personality traits from your birth chart can help you choose what’s right for your skin. “Fire signs might benefit from invigorating treatments, while Earth signs could gravitate towards grounding and nurturing experiences,” continues Pfeffer. “For example, Virgos, known for their analytical nature, often experience skin imbalances due to stress and anxiety.”
Other brands, though, have a more playful approach. For Rebecca Matthews and Ian Welsh, co-founders of Horosoaps, it’s a little more tongue in cheek: “Horosoaps has a slight irreverence towards beauty paired with a lightheartedness and levity of British humour,” says Matthews. “Some of our soaps include Wash Away Your Sins Scorpio, which is enriched with charcoal to absorb your toxic mess or Toughen-Up Cancer, which is infused with anxiety-reducing jasmine and ylang-ylang.”
Scroll on for our list of the best beauty products for your star sign.
Fire signs
Signs Aries (March 21 - April 19), Leo (July 23 to August 22), and Sagittarius (November 22 to December 21)
Those fuelled by the fire element tend to be charismatic, life-of-the-party individuals who are always on the go. Aries are known for their confidence while Leos are proud with a side of main character energy and Sagis are characterised by their free-spirited nature.
With that in mind, they should lean into invigorating formulas which satisfy their desire for adventure – think peppermint and vitamin C. As natural travellers, they should keep their routines simple and easy to follow as well as invest in travel-friendly products which you can use on the move. And they can usually benefit from depuffing and complexion-evening blends which help after a late night out – regardless of what country they’re in.
Generally, they like to passionately lead the way so you can expect them to be a little vocal when it comes to their favourites. But, a word of warning, they don’t tend to be as analytical as their Earth or Air contemporaries – but their instinct is usually spot on.
111SKIN Celestial Black Diamond Lifting And Firming Face Mask - Pack Of 5
111SKIN’s face masks are a quick fix to transform tired and dull-looking skin - whether it’s in preparation for the night, or to banish the hangover the next day. Packed full of potent actives, anti-ageing ingredients, and powerful peptides, these will tighten, diminish fine lines, lift, and sculpt.
Buy now £100.00, 111SKIN
Malin + Goetz Peppermint Shampoo 236ml
This Malin + Goetz shampoo will leave you feeling zingy all over thanks to the natural peppermint extract. Don’t be fooled by the lack of foaminess - the natural amino acids will effectively cleanse your hair so it balances natural oils while leaving it soft and conditioned.
Buy now £23.00, Selfridges
La Roche-Posay Hyalu B5 Hyaluronic Acid Serum
La Roche-Posay is stripping back skincare so that even those with the most sensitive skin can make the most of its nourishing products. This serum is the product equivalent of a tall glass of water that brings instant freshness to your complexion. So soothing is the formula that you’ll want to lather it up and the non-fragrance fragrance enhances this further. Bringing elasticity and plumpness, you also notice that wrinkles appear diminished.
Buy now £45.00, La Roche-Posay
Byredo Sundazed 50ml
Ben Gorham, founder of Byredo, plays on olfactory nostalgia through his range of complex, wistful scents. Sundazed is an uplifting blend of lemon, mandarin, jasmine and neroli that’s evocative of carefree summer holidays spent chasing the sun.
Buy now £150.00, Space NK
The Ordinary Caffeine Solution 5% + EGCG 30ml
There is a reason why this is one of The Ordinary’s bestselling products. You may think that caffeine only serves a purpose in your morning brew but it actually packs a very impressive punch in skincare too. With scientific backing, it has been proven to reduce the look of puffiness and the dreaded dark circles. This product contains a high concentration of the good stuff and only requires a pea-sized amount that you can apply day or night. It has a cooling effect when applied and the price is also not to be sniffed at.
Buy now £6.72, Boots
Kate Somerville +Retinol Firming Eye Cream
The price of this retinol eye cream might make your eyes water but on the plus side, the formula won’t. This cream doesn’t simply rely on retinol, but the plant-powered efficacy of bioretinols, which mimic retinol’s effects while reducing sensitivity. The formulation’s honey-like hue (picture Elizabeth Arden’s Eight Hour Cream) sinks straight in, partly thanks to the ingenious applicator, which aids absorption without unnecessary pressure.
Buy now £82.00, Kate Somerville
Earth signs
Signs Taurus (April 20–May 20), Virgo (August 23–September 22) and Capricorn (December 22–January 19)
As you might guess from the name, Earth signs have more grounded characteristics. They’re loyal, intelligent and stay true to their mind – and, bring some much-needed stability to the other signs. So, rather than following trends, they stick to products they know work, meaning science-backed brands and ingredients are at the front of the queue.
Beyond that, they prefer products which make sense, whether it’s an SPF to stop sun damage or a people-pleasing fragrance. They love sticking to a disciplined plan, making them great at skincare, but their occasional stubbornness means they rarely introduce new products which could have a positive impact (classic Taurus).
Ambitious Capricorns should be looking for hardworking products which deliver a strong blend of actives while caring Virgos should opt for nourishing ingredients like plant-based oils. Tauruses, on the other hand, might benefit from the luxurious brands as they love a bit of elevated comfort.
Murad Multi-Vitamin Clear Coat SPF 50
According to research compiled by Murad, as many as 50 per cent of consumers dislike the marks that sunscreens can leave on skin. This has encouraged the label to create an SPF that feels near invisible on application - and can’t be seen either.
The Multi-Vitamin Clear Coat has a high SPF50 but is transparent on the complexion, giving you the benefits of a chemical suncream but throwing vitamins C, D, E and F into the mix too.
Buy now £42.00, Murad
The Ordinary Squalane Cleanser
A balm-to-oil cleanser that’s a deservedly cult product. Effective, great for daily use, and leaves skin feeling moisturised.
Buy now £14.90, The Ordinary
Le Labo Santal 33
Worn by: Niall Horan and Jodie Comer
Instantly recognisable, it comes as no surprise that Le Labo’s Santal 33 is a hit among the celebrity set, namely One Direction and Killing Eve alum. The heady scent is addictive, and one whiff is never enough as notes of cardamom, iris, violet and ambrox evolve into the sensual leather and musk aroma that leaves an elegant scent trail that lasts all day.
Buy now £66.60, Cult Beauty
Aesop Damascan Rose Facial Treatment
Having used many face oils in my time, for me, Aesop’s Damascan Rose Facial Treatment always comes out on top. With a concentrated blend of rose petals, neroli blossom and violet leaf extracts, it offers a potent formula packed with vitamins and fatty acids. The cocktail of goodness relieves, nourishes and replenishes parched skin.
After you’ve massaged a few drops into your handsome visage, you’ll be left with a nourished, dewy glow in an instant.
Buy now £63.00, Aesop
Dermatica Nourishing Ceramide + Peptide Moisturiser
You may have heard the term peptides being discussed among the beauty community and the ingredient is one of the latest buzzwords with the tag #peptidemoisturizer reaching over 4.9 million views on TikTok.
But it’s not just our friends across the pond that are getting in on the skin barrier-protecting ingredient. Dermatica is making it more accessible than ever (products with this component tend to be quite pricey) with this formula that was created in order to support the external layer, while also reducing wrinkles, calming inflammation and counteracting dryness. Providing quick relief, the star ingredient is set alongside ceramides to double down on helping the skin barrier, and niacinamide to tackle the appearance of dark spots.
Buy now £15.95, Dermatica
Air signs
Signs Gemini (May 21–June 21), Libra (September 23–October 23) and Aquarius (January 20–February 18)
The communicators of the Zodiacs, Air signs tend to be the most social people you know. From a people-pleasing Libra to a Gemini gifted with the ability to speak to just about anyone (having two personalities helps, after all), their social life means their calendar is usually fully booked.
With that in mind, their beauty products should be those that refresh and hydrate among all the plans. That could be a gentle acid-infused exfoliating cleanser followed by a plant-based facial oil and a nourishing, plumping moisturiser – and eye patches are essential. And, since they’re always going from A to B, a daily SPF is a must.
Their curiosity means they’re happy to try anything new – so you can expect them to have tested most retinol and wonder ingredients like hyaluronic acid and niacinamide – but their desire to understand means they quickly work out the best ingredients. The only downside is that they can be impulsive so sometimes try things out of the blue – so we’d advise avoiding any last-minute beauty procedures.
Tatcha The Dewy Skin Cream
With immediate glow and plumping benefits, it is no wonder that Tatcha’s The Dewy Skin Cream has become a cult buy. The Japanese label has infused its day cream with botanical extracts and its signature Okinawa algae ingredient which is renowned for its intense hydration.
There is also Japanese purple rice, an antioxidant to support the skin against external aggressors. The rich purple-hued cream is thick so a little goes a long way yet is soothing and non-comedogenic.
Buy now £67.00, Space NK
Haekels Seaweed Solar Protect SPF 50+
Texturally very pleasing, the Seaweed Solar Protect SPF 50+ is serum-oil hybrid that cossets skin and makes it feel properly soft. The Evening Standard’s fashion director Victoria Moss is a convert for its ability to protect and moisturise without irritating skin. But there’s an additional charm: the primary ingredient is seaweed found on the Kent coastline, with Haeckels being B Corp Certified for their efforts to preserve the environment while making excellent products.
Buy now £45.00, Haekels
Medik8 Micellar Mousse
There are many gems in the Medik8 collection that extend beyond the brand’s beloved retinol range. The Micellar Mousse is one such product, empowering bubbles to remove makeup while clarifying the complexion. The formula contains unique technology - spheres or micelles as they are known that are infused with olive oil to melt impurities, SPF or foundation and the like. There is also antioxidant-rich moringa oil to protect the skin and glycerin to up the hydration levels.
Buy now £20.00, Cult Beauty
111SKIN Rose Gold Illuminating eye mask
Enter your skin-soothing quick fix. Luxury skincare label 111SKIN’s Rose Gold range patches are formulated with active ingredients like natriance, pomegranate seed cell culture, colloidal gold and rose extract that provide brightening, anti-inflammatory and hydrating benefits. Apply for 20 minutes.
Buy now £80.00, Space NK
Dr Barbara Sturm Hyaluronic Serum
After just one use of Dr Barbara Sturm’s Hyaluronic Serum, you will notice how much smoother and hydrated your complexion will appear. It has a slightly tacky texture but if you wet your face or mist it first, this will help you to counteract this and make it easier to lather on other products after application. The professional-grade formula does its thing to restore moisture to dry skin or act as a preventative measure in the summer months.
Buy now £265.00, Space NK
Water signs
Signs Cancer (June 21–July 22), Scorpio (October 23–November 21) and Pisces (February 19–March 20)
The most sensitive of the Zodiacs, water signs are all about emotion — and they feel deeply. When they’re happy, they’re ecstatic. When they’re sad, they’re despondent. With that in mind, they can benefit from beauty products with balancing and soothing credentials. From a rich, creamy moisturiser to a niacinamide serum, they lean towards ingredients which deliver gentle nourishment and complexion-enhancing goodness.
They also have the ability to connect with others on a much deeper level, meaning they take on everyone else’s emotions too – especially Cancers. So, they could always do with a pampering self-care moment to help them deal with the sometimes overwhelming burden, meaning masks, bubble baths and candles should be at the top of the list.
Scorpios are the most passionate of the three, so a touch of calming chamomile wouldn’t go amiss. For Pisces, though, it’s best to go for glow-giving oils and serums which radiate their inner warmth and compassion to their complexion.
Susanne Kaufmann Mallow Bubble Bath
Unwind while lathering up with Susanne Kaufmann’s immunity-boosting bubble bath that also works wonders for stressed-out skin. Leaving it feeling supple and hydrated, it is crafted from the combination of soothing mallow extract with uplifting pine oil and detoxifying juniper berry oil.
Buy now £50.00, Liberty
Perricone MD High Potency Hyaluronic Intensive Hydrating Serum
When the warmer weather has made your skin feel parched, you need a heavy-hitting hydration hero to plump and add moisture in abundance. That’s where this new formula from Perricone MD works its magic. While remaining lightweight, it packs a serious punch in strengthening and supporting the skin’s barrier with quick-acting and potent ingredients.
It contains a complex that includes four forms of hyaluronic acid and two natural building blocks of different weights in order to tackle hydration at different skin levels. There’s also DMAE and niacinamide to boost dullness.
Buy now £66.40, lookfantastic
The Body Shop Himalayan Charcoal Purifying Glow Mask
The Body Shop’s Himalayan Charcoal Purifying Glow Mask is a best seller that leaves skin glowing and feeling extremely clean. Like all charcoal masks, this one goes deep under the skin’s layers to ensure it’s impossibly smooth, soft and cleansed, with minimised pores and an overall feeling of cleanliness.
Made with bamboo charcoal from the Himalayan foothills, green tea leaves and a little Community Fair Trade tea tree oil, this charcoal clay mask is a powerful little pot of goodness to help unclog pores. It’s a budget friendly staple that ticks all the boxes.
Buy now £8.00, The Body Shop
Byredo Cotton Poplin Candle
Infuse your home with arguably the best scent to tickle the olfactory sense - fresh cotton. Not only will Byredo’s soothing candle ensure your space smells like clean laundry 24/7, but it’s also a genderless gift for those who favour simple luxury.
Buy now £35.00, Cult Beauty
Pai Skincare The Anthemis Soothing Moisturizer
Whether you have sensitive skin or you’ve gone a touch heavy on the active ingredients, Pai’s The Anthemis is TLC in a bottle. The soothing, calming components work to offer respite to inflammation and irritation with the duo of chamomile and rosehip. These elements are organic, and the entire composition is vegan and cruelty-free. You only need a little and it goes a long way, absorbing speedily into the skin for immediate relief.
Buy now £39.00, Sephora
Zodiac ranges
Some brands design products for each individual zodiac. From Children of Earth’s Face Oils to Olfactif’s Candles, each have twelve entirely personalised blends with ingredients that lend themselves to the star sign in question — whether it’s lavender oil to calm a feisty Aries or a comforting blend of guaiac wood and sandalwood to help a Capricorn unwind.
Children of Earth Zodiac Face Oil
Children of Earth’s face oils are inspired by the skin-brain connection of every zodiac and their unique stress response. All twelve blends are designed to have a balancing effect, body and mind, which supports healthy skin function – and the botanical ingredients deliver the glow we’re all in the market for.
Buy now, Etsy
Horosoaps Soaps
If you like your astrology with a side of humour, Horosoaps’ witty soaps should be on your radar. With names like ‘Get Over It Taurus’, ‘Toughen Up Cancer’ and ‘Get Your Sh*t Together Genimi’, these are a playful take on the trend. It’s not surface level, though, since each bar is enriched with specific fragrances for each sign – as a Sagittarius myself, I’d be enjoying the memory-boosting notes of rosemary intended to help me remember even more things I’m right about. Seems about right.
Buy now £18.00, Trouva
Olfactif Candles
If you’re into home fragrance just as much as you’re into astrology, let us introduce you to Olfactif Candles. Created to help you slow down and connect with your inner self, each aroma is formulated with the zodiacs in mind. Sensitive Cancers, for example, can calm their worries with a eucalyptus ginger blend while feisty Leos have a mix of sandalwood and vanilla to soothe their passion. The best part? Each comes housed in an architectural vase for maximum shelfie appeal.
If you head to the brand itself, you can submit your birthday for a personalised natal portrait which comes in a small metal capsule that’s set in the wax.
Buy now, The Go To
Maison Douze fragrances
Maison Douze, which is the first luxury perfume house entirely inspired by the Zodiacs, was founded by Samer Zakharia out of a desire to combine his two passions – perfume and astrology. There’s one fragrance for each sign, each of which is a complex blend to represent the many signature traits – Aries is an invigorating combo of fresh neroli and leather to reflect the ram’s headstrong nature while Scorpio is a captivating and alluring mix of smoky oud and dark chocolate.
Buy now £224.00, Harrods
Once In A Pink Moon skincare
Once In A Pink Moon’s range, which is made in collaboration with an astrologer, is based on the four astrological elements. Within each element there’s a cleanser, a serum and a moisturiser which represent each sign – for example, within fire, there’s an Aries cleanser, a Leo serum and a Sagittarius moisturiser.
Beyond that, each element has different properties. The earth set has strengthening ingredients, air brightens, fire is energising and water is hydrating.
Buy now, Once In A Pink Moon
