Quick Summary
ITVX is now available as a Prime Video channel.
Also presented without ads, the paid subscription to ITVX Prime enables ITV content, including live sports, but lacks one specific library you can only get through the dedicated app.
ITVX is about a million times better than the ITV Player app it succeeded. There's a huge wealth of content available, and if you pay £5.99 per month (or £59.99 for a year) you can scrap the adverts.
