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Fortune
Fortune
Vitaliy Katsenelson

You don't need to be an expert to hire one. You need a tunaman

jiro (Credit: Carlos Avila Gonzalez/The San Francisco Chronicle via Getty Images)

I interview corporate executives for a living. I have spent nearly three decades analyzing businesses and managing other people’s savings. And yet, when my wife and I decided to remodel our house, I felt completely naked.

We are taking a perfectly good 25-year-old house and spending 20% of the purchase price on a sizable remodel. Many parts of it are going back to the studs. I had never done a big remodel. I knew nothing about construction, and I was shocked by how many landmines, wrong decisions, and outright deceptions we had to avoid just to start.

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