Get all your news in one place.
100's of premium titles.
One app.
Start reading
Motor1
Motor1
Business
Brian Potter

You Can Play Tetris In Six Volkswagen Cars, But You Will Pay

  • AirConsole appears on six 2027 Volkswagen models: Atlas, Atlas Cross Sport, Tiguan, Golf GTI, Golf R, and ID.Buzz.
  • The launch catalog includes PAC-MAN Championship Edition and Tetris.
  • After the trial, continued access requires the In-Vehicle Premium subscription at $149 a year.

Volkswagen of America has turned six of its 2027 models into game consoles, and Rachael Zaluzec, the brand's chief marketing officer, is not shy about the ambition behind it. She says the company wants "experiences that bring people together and make every interaction with our brand more meaningful."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.