SUNNYVALE, Calif.— Elevated Perceptions, a provider of immersive gaming and entertainment experiences has launched “MovieScent,” an AI-powered device that the company says releases real-time scents based on events and environments within movies, TV shows, televised sporting events and streams.
The concept of smelling what one views on the screen is not new; the innovation was attempted in the early 1960’s with the release of “Scent of Mystery” in movie theaters specially equipped to release certain odors timed with particular scenes. There were no odor-ific sequels.
