Sainsbury’s has announced it is introducing £2 fruit and vegetable boxes from this week onwards. The boxes will now be available in over 200 selected supermarkets across the country, following a successful trial this January.
The ‘Taste Me, Don’t Waste Me’ boxes will include a variety of surplus fresh fruit and vegetables that could have otherwise gone to waste. The boxes will be sold for a lower price to help ensure customers have access to affordable nutritious food, as the cost of living continues to rise.
Customers can find the boxes in Sainsbury’s fresh produce aisles and all products included are carefully selected to ensure they are still fresh. The initiative is part of the retailer’s commitment to halve food waste across its value chain by 2030. Last year, Sainsbury’s also began removing ‘best before’ dates from over 100 product lines, including pears, onions, tomatoes and citrus fruits, with over 130 lines to follow, to help customers reduce food waste at home.
