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What Hi-Fi?
What Hi-Fi?
Technology
Joe Svetlik

Yoto wants to be the YouTube of kids' audio – with one crucial difference

A Yoto Mini player in a green case on top of a bookcase in front of a pot plant and a clear container of stones. The card in the Yoto Mini reads 'Our Planet', and on-screen is an 8-bit graphic of a tornado.

Kids are about to get a lot more choice of what to listen to on their Yoto devices. That's because the maker of the music-and-story-playing device is backing creators in a big way with two new schemes.

Loved by Yoto is an official stamp for makers of accessories (like the adorable robot case you can see below), giving them prominence when it comes to selling their wares. Think of it like a more low-fi version of Apple's 'Made for iPod' branding that launched in 2005 (and that lives on as 'MFi' for the iPhone and iPad).

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