The advert for Yorkshire Water made what appeared to be Yorkshire look wonderful: beautiful, sweeping countryside and smiling, friendly local people, some in a car and others enjoying their downtime in a pub.
But the countryside was not the Yorkshire Dales but the Malvern Hills. The car was left-hand drive and in Ukraine. The chances of getting a pint of Landlord from the pub would seem remote, given it was a bar called Eskimos located a couple of thousand miles away in a Russian ski resort near the Black Sea.
