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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Yo Instagram! ‘Family Stallone’ Is a Heavyweight in Social Media

Sylvester Stallone Instagram Paramount Plus Paramount TikTok Facebook MTV Entertainment Studios the Family Stallone
The Family Stallone

Social media is packing a big punch for The Family Stallone, helping it become the biggest reality-show premiere on Paramount Plus and powering it to a rapid renewal for a second season.

From a standing start, the series, featuring Rocky star Sylvester Stallone and his wife and daughters, amassed 3.2 million social media followers, going past 600,000 on TikTok, 240,000 on Instagram and 450,000 on Facebook at this time.

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