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Fortune
Fortune
Alexandra Sternlicht

Amazon is making creator millionaires

Amazon TikTok Fortune Instagram Khaby Lame Economy Amazon Live Amazon Shopping United States
Portrait of Amazon influencer Brooke Julyn. (Credit: Courtesy of Brooke Julyn)

In late fall of 2022, Brooke JuLyn transitioned from stay-at-home mom to full-time influencer. 

But the primary platform where JuLyn posts her frequent videos isn't YouTube, TikTok or Instagram. Instead, JuLyn is building her career as an internet celebrity on a site known less for likes than for shopping carts: Amazon.

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