Ermenegildo Zegna's contemporary take on couture, the XXX ready-to-wear collection boasts innovative fabrications and tailoring techniques with a triple stitch design and logo identifying each piece.
The Italian fashion house mirrors the sartorial strategy by merging olfactive experimentation with classic perfumery in the new XXX collection featuring three fragrances, Verdigris, Cyprium and Charcoal.
Natural ingredients clash with disruptive accords in the compositions. Cardamom essential oil meets an icy winter accord in Verdigris -- a woody-watery fragrance that unfolds an infallible trail of liquid metal, warm spice, thyme, violet leaves and titanium accords.
Cyprium is a woody chypre, pairing notes of cedarwood atlas with a fiery lava accord while balancing its raw, rugged nature and modern aromatics with wild violet accords, lush herbs and copper essence.
Saffron mingles with a mineral carbon accord in the amber-woody Charcoal, with explosive notes of black pepper, limbanol, elemi and graphite essence.
The eaux des parfums are housed in green, brown and grey glass bottles with metalised finishes. The design evokes melting glass and the two-sided, corner logo placement is inspired by street art. The shipping box-inspired outer cartons are fully recycleable and made from FSC-certified paperboard in accordance to the brand's commitment to sustainability.
