A star in the games business Twitter circuit, investor and analyst Matthew Ball has made waves in the industry over recent years with his "State of Video Gaming" slideshows, which in some corners have become doctrinal explanations for gaming's 2020s woes.
Now Ball has the chance to put his analysis directly to work at one of the biggest gaming companies on the planet: Xbox CEO Asha Sharma brought him on as chief strategy officer not long before initiating her "Xbox reset," which will result in 3,200 layoffs and see multiple studios cut loose.
