Somehow, Xbox and marketing never quite felt compatible. While Sony rolls out global campaigns for PlayStation, erecting large physical installations across major cities to promote its IP, Xbox often leans on smaller-scale partnerships, whether that is energy drinks or just Master Chief on the side of a bus.
If you couldn't tell, I have long been disappointed with how Microsoft promotes its games. The effort has often felt minimal, and that extends to Xbox consoles as well, where marketing has been underwhelming while Sony continues to dominate in many regions.
