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Windows Central
Windows Central
Technology
Jez Corden

Xbox President Sarah Bond discusses the future — "Hardware is absolutely core to everything we do at Xbox. Our most valuable players love the hardware experience."

Sarah Bond.

Microsoft's Xbox brand is stressed.

Whether it's layoffs, price hikes, freefall hardware declines, or a retreat from community engagement — Xbox hasn't exactly been in a good place lately. The breakneck pace of Xbox strategy changes post-pandemic have led to confusion and doubt about the platform's future, at most among its core audience.

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