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Windows Central
Windows Central
Technology
Jez Corden

Xbox Play Anywhere continues to have a "AAA" problem — why are most publishers uninterested in supporting Xbox's future?

Xbox AAA Microsoft Capcom EA SPORTS Sarah Bond Ubisoft Windows Central
Xbox Play Anywhere graphic on Xbox Ally.

One of my favorite aspects of the 2026 Xbox platform is also one of its most frustrating.

In an interview late last year, Xbox President Sarah Bond was asked where she hopes to take Xbox in five years, in a discussion that revolved largely around Xbox's "Xbox Play Anywhere" strategy, codenamed Latitude internally.

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