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Windows Central
Windows Central
Technology
Samuel Tolbert

Xbox partners with unlikely companies to show you (almost) everything is an Xbox

An ad showing the green text "This is an Xbox" next to an Xbox, laptop, and TV.

What you need to know

  • Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox thanks to Game Pass and Cloud Gaming.
  • The ad is more than a bit tongue-in-cheek, showing everyday objects and items that aren't an Xbox, while labelling any hardware that can be used with Xbox Game Pass and/or Xbox Cloud Gaming as an Xbox.
  • This comes as Microsoft is renewing its push into Cloud and mobile gaming, with the ability for players to play their owned games on Android mobile devices planned to roll out starting later this month.
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