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Digital Camera World
Digital Camera World
Hillary K. Grigonis

X’s ethically lax generative AI Grok is now a free-for-all – and I think that’s terrifying

A screenshot of X Grok with generated images on the screen.

When X, formerly Twitter, announced its own take on generative AI images, it did so with seemingly few guidelines in place. Now, X’s Grok image generator is no longer hidden behind a paywall, making a limited version free for all X users. The move makes the AI that’s willing to generate images of recognizable celebrities and copyrighted art free to anyone with a Twitter account – and as a photographer, I find that utterly terrifying.

Last weekend X dropped the paywall behind Grok, opening up the AI to all users on the social platform. While paid subscribers still have the most features, all users can now generate up to four images per day and ask the chatbot up to ten questions every two hours. The only requirement to access Grok for free is an X account that is at least seven days old and linked to a phone number.

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