The Women’s Super League and Women’s Championship have secured their most lucrative commercial deal yet after signing a three-year title-sponsorship agreement with Barclays bank, understood to be worth more than £30m to the leagues in hard cash.
The exact figures have not been disclosed but Barclays has confirmed it is doubling the value of its previous investment and, according to multiple Guardian sources, the new deal will bring in at least £9m to £10m per season to the top two women’s leagues through the title sponsorship fee alone, plus significant marketing commitments on top of that which would take the overall value of the partnership to about £45m.
