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Birmingham Post
Birmingham Post
Business
Lauren Phillips

WRU signs 'landmark' multi-year deal with Vodafone

The Welsh Rugby Union (WRU) has signed a multi-year partnership with Vodafone. The telecommunications company will become the founding principal partner of Welsh women and girls' rugby and be the front-of-shirt sponsor for Wales Women.

It will also become the digital transformation partner of Principality Stadium, bringing the 5G network and tech solutions with the aim of making the Cardiff stadium "the most connected stadium in the world".

The commercial partnership is the first step in a broad, multi-year partnership between the WRU and Vodafone, that "will further support, develop and benefit the whole of Welsh rugby" the two organisations have said.

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