WPP CEO, Mark Read, said the deal will help the advertising giant offer clients “end-to-end” solutions
(Picture: WPP)WPP has acquired leading artificial intelligence tech firm Satalia for a rumoured £75 million as the advertising giant ramps up its digital strategy.
Satalia, which launched in 2008 and has an 80-strong team, helps companies become more efficient through machine learning tools. The tech firm’s algorithms can help firms decide how to allocate tasks, and optimise schedules. Clients including Big Four accountant PwC.
