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The Independent UK
The Independent UK
Business
James Hetherington

Would rebranding retirement motivate more Millennials and Gen Z-ers to start saving into pensions?

Pensions have a big branding problem, which is putting off more Millennials and Gen Z from investing in their retirements.

With two million pensioners currently living in poverty - and almost 40 per cent of the population on track to experience poverty in retirement - that needs to change.

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