
A group of Australian social-media influencers has threatened to down tools or rather, ring lights until they are taken seriously. During a creator event at the AIIMS Creator Hub in Sydney on Wednesday night, TikTok comedian Veronica B talked about 100 fellow content creators that she is forming an Australian Influencer Union and will stop posting until society recognizes the value of their work. The 25‑year‑old, who has 578,500 followers and is known for her skits about Middle Eastern stereotypes, insisted the world 'wouldn't survive' without influencers.
In her impassioned speech, Veronica B said she was 'sick and tired of us influencers being treated like we're a joke' and demanded 'more rights' for creators. She argued that the job is 'hard work' and deserves respect, drawing cheers from the largely young audience. The creator claimed influencers provide essential services, such as restaurant reviews, beauty tutorials and fashion haul videos, and that the public would be at a loss without them.