BRUSSELS, May 30, 2026 (GLOBE NEWSWIRE) -- Today, vapers, former smokers, and harm reduction advocates mark World Vape Day 2026. The theme this year is One Switch – Everyone Wins. It is not a slogan. It is what the data shows.
World Vape Day falls one day before the WHO's World No Tobacco Day, and the contrast could not be starker. While the WHO spends tomorrow calling vapes and nicotine pouches industry tricks designed to hook a new generation, consumers in Germany, South Africa, Argentina, and many more countries took to the streets and Social Media this week to demand access to the less harmful alternatives that have already helped millions quit smoking.
"The WHO has been running the same playbook for years. Nicotine is the enemy, alternatives are industry tactics, and anyone who disagrees is compromised. Meanwhile, 8 million people a year die from smoking. That is not a public health record to be proud of," said Michael Landl, Director, World Vapers' Alliance.
