The World’s Strongest Man 2022, Tom Stoltman, and his brother, Luke Stoltman, Europe's Strongest Man in 2021, are set to redesign their fitness centre in Invergordon as part of a partnership with Primal.
The Glasgow-based manufacturer of strength training equipment has signed a two-year deal with the brothers, who will become official brand ambassadors throughout 2023/24.
Primal will design and kit out the Stoltman Strength Centre, which was first launched by the brothers in 2018.
The company will also support the brothers as they train for upcoming competitions, as well as multiple world records attempts, including Luke’s bid at a 230kg log press and Tom’s challenge on the current deadlift record.
The announcement of the partnership follows Sunday’s final of The World’s Strongest Man competition, where Tom regained the title for a second year in a row, and Luke finished seventh.
Originally from Invergordon, Tom and Luke are the only brothers to both reach the finals of the international strongman competition.
A towering 6ft 8 and weighing 190kg, Tom is only the 10th person to win The World’s Strongest Man twice. He credits his brother for introducing him to fitness and helping him to become the best in the world.
“When Luke and I were first getting into the sport, there weren’t any professional strength centres in our hometown, so we had to become inventive in our training – finding boulders on the local beach to practise our stone lifts.
“Fast forward to the present day, and we’re working alongside one of the industry’s best premium fitness brands, Primal to design our very own inclusive health and fitness centre in Invergordon.
“We want this to be a landmark in the Scottish Highlands, a place where future champions are born and where people can come to realise their own potential.”
Luke added: “Our local community holds a very special place in our hearts – they have supported us in getting to where we are today and this strength centre is our way of giving back.”
Steven Rinaldi, chief executive and founder of Primal, said: “Tom and Luke are two of the most well-known and successful strength athletes in the world – true powerhouses within their industry.
“Primal’s mission is to help people unlock the strength that is within them, whether its first-time gym goers or fit-for-lifers, and through this partnership with the Stoltmans we hope to inspire the next generation of champions.”
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