As the 2026 World Cup football draws to a close later on Sunday, it has turned the spotlight on superstars Leo Messi and Lamine Yamal as much as on prediction market trading, underscoring the threat posed by companies like Kalshi to sports-gambling industry, Bloomberg reported.
The top player, Kalshi, has broken a slew of trading records, and has almost doubled from what was thought as its peak, a week before the world's biggest spectator tournament began in June. That was during the New York Knicks' dramatic playoff run, according to the report.
