World Cup ranges help drive record first half for Lego

World Cup and KPop Demon Hunters ranges helped toy giant Lego drive sales up in the first half of 2026 (Lego/PA) -

World Cup and KPop Demon Hunters ranges have helped toy giant Lego drive sales up by more than a fifth to hit another record in the first half of 2026.

The Danish firm reported a 21% rise in revenues to 41.9 billion Danish kroner (£4.8 billion) for the six months to June 30, helping pre-tax profits surge a third higher to 11.3 billion Danish kroner (£1.3 billion).