Go for a browse in the Paul Smith shop in Mayfair, London, on any given Saturday and you’ll likely find an older shop assistant, straight-backed in fine tailoring, approaching to help you with a new shirt, or a suit for a special occasion, perhaps a jaunty pair of socks. There aren’t many global fashion brands, Paul Smith points out, perhaps unnecessarily, “where the owner is a Saturday boy”. But working in his shop, one of more than 130 around the world, is probably Smith’s favourite part of the job. “It’s fantastic, you meet so many interesting people,” he says, smiling broadly. Smith’s whole career, he says, has always been about doing things in a different way. He’s the untrained fashion designer who created a global British brand, who put a bright lining or some stripes into classic tailoring, and who has turned down multiple substantial offers to buy his company, in order to remain in control.
Sir Paul Smith has just turned 80 – and he has the enviable energy of someone less than half his age, swimming each day before 6am. He’s about to publish his memoir, Threads: My Life in Style. It’s been a good opportunity to do a stocktake. His has undoubtedly been a lucky life – right place, right time, right people (not least his wife, Pauline, whom he met at the age of 21 and who has been integral to his success) – but it’s also a story of hard work, integrity and modesty. We’ll get to whether those values are still relevant in a harsher, more competitive world, and whether Paul Smith can survive.
