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The Guardian - AU
The Guardian - AU
National
Rafqa Touma

Woolworths CEO denies serving up ‘wokeness in aisle three’ after Australia Day controversy

Woolworths
The Woolworths CEO has defended the company’s decision not to stock Australia Day merchandise, which sparked a call from Peter Dutton for customers to boycott the company. Photograph: Dan Himbrechts/AAP

Woolworths’ chief executive has denied accusations it is serving up “wokeness in aisle three” after the supermarket chain made a decision not to stock Australia Day merchandise in its stores.

Bradford Banducci, who appeared on both Channel Seven’s Sunrise program and Nine’s Today on Wednesday morning, said the decision was commercial, not a political statement, but said “we could have done a better job” in explaining the move.

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