Fifa has come under further pressure to reject Saudi Arabia’s tourism body as a major sponsor of this summer’s Women’s World Cup in Australia and New Zealand, after the hosts of the tournament said they would not be “comfortable” with the partnership due to human rights concerns.
Although Fifa has not confirmed or denied that a deal is in place for Visit Saudi to sponsor this summer’s World Cup, reports of a commercial agreement have come under fierce criticism from some of the game’s leading players - including Alex Morgan and Vivianne Miedema. Women’s rights are restricted in Saudi Arabia while same-sex relationships are illegal in the country.
