Viewing figures for Women’s Super League games streamed online have more than trebled this season following the switch to YouTube as the division’s streaming platform.
Until this summer, WSL matches not selected for live broadcast by domestic rights holders, the BBC and Sky Sports, were shown on the FA Player, a free online service that enabled fans to watch if they registered an account. On the FA Player, the record-highest viewership for a WSL game had been Arsenal’s home game against Bristol City in 2023-24, attracting 78,050 views. In contrast, more than a quarter of a million people watched the WSL game between Leicester and Arsenal live on YouTube last month, setting a new record for a non-television WSL fixture streamed online.
