NEW YORK, NEW YORK - JUNE 04: Detail of the Moolah Kicks sneakers worn by Courtney Williams #10 of the Chicago Sky during the first half against the New York Liberty at Barclays Center on June 04, 2023 in the Brooklyn borough of New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Sarah Stier/Getty Images) ORG XMIT: 775972594 (Sarah Stier, Getty)
Natalie White’s approach to attracting the attention of one of America’s most recognizable businessmen — Mark Cuban — wasn’t anything remarkable.
Rather, it was quite simple. The 25-year-old founder/CEO of Moolah Kicks, a shoe brand focused solely on women’s basketball, started with an email.
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