Asia’s next big digital growth story may not come only from large platforms or technology firms. It could also come from millions of women entrepreneurs who are beginning to use e-commerce, digital payments and online services to reach markets beyond their neighbourhoods, cities and borders.
Across the region, digital trade is moving from the margins of commerce to the centre of business growth. Online marketplaces, fast-payment systems, platform-based services and cross-border e-commerce are changing how firms sell, export and scale. For small businesses, this can reduce the distance between a local product and a global customer.
