Provenance, at its simplest, is the story of where something comes from—who made it, how it was made, and the chain of decisions and hands that shaped it along the way. In cycling, a culture that so often focuses on marginal gains and material innovation, provenance can feel like a soft, almost nostalgic concept.
Yet, a recently released short film, Provenance, an intimate portrait of Rob Quirk of Quirk Cycles, reminds us that it may be one of the most meaningful—and increasingly endangered—values in the modern bike industry.
