The foldable phone. It was once something that Apple could ignore. After all, the only company really making their phones bend in the middle was Samsung and Apple wasn't going to lower itself to competing with the company that stole its Home Screen, was it?
But the foldable landscape has changed a lot since that first Galaxy Z Fold arrived back in 2019. It's a bigger market, a more mature one at that. It's one that has seen plenty of foldables added to the mix in different form factors with varying degrees of success.
