Would you paint a potato? Don’t worry, this isn’t some mad dadaist take on those old “You wouldn’t download a car” ads. America, apparently, has been gripped with potato-decorating fever, sparked first by memes about how expensive eggs are getting in the run-up to Easter, and then a concerted effort by Potatoes USA to get everyone’s favourite root vegetable briefly trending. It didn’t hurt that American egg prices have risen 55% in a year, while potatoes are up just 14%.
Meanwhile, with UK farmers threatening an egg shortage, I’ve been forced to reduce my own Gaston-like consumption levels to a mere two or three a day. And so, with my five-year-old voicing grave misgivings and absolutely no idea what kind of paint works on vegetables, I popped to the shops to grab a bag of Co-op’s third-finest.