In Australia, it is called the Matildas effect. Elsewhere, it has increasingly become known by a different name: business as usual.
The Professional Women’s Hockey League is one of several North American competitions making a habit of not only attracting spectacular women’s sports crowds, but doing so at a domestic level. Just three years into its existence, the ice hockey league is doing a mighty fine job of it too, with last season’s attendance up 71% on their inaugural campaign.
