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Euronews
Euronews
Alessio Dell'Anna

Winter Olympics: Which Europeans are splurging the most on tickets?

Olympics Winter Olympics Winter Olympic Italy Charlotte Wilson Visa Cortina Milan Bormio IPSOS

The 2026 Winter Olympics are now fewer than 100 days away, and the event has already sold around 850,000 tickets and is expected to draw up to two million visitors.

Beyond local enthusiasm, with seven of 10 Italians interested, the Games, taking place from 6 to 22 February 2026, are proving especially popular among Americans,according to a study carried out by Ipsos for VISA.

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