You might be wondering why two massive aftermarket and OEM brake companies are getting into the side-by-side world, as not only Brembo is getting in on the action, but now so is Wilwood. And that's simple: enthusiast cars are freakin' expensive as hell these days, and everyone's pay hasn't gone up.
Why is that important to the side-by-side world? Well, because enthusiasts still exist, and their passions remain, and UTVs are vastly cheaper than most enthusiast machines. Parroting something I've said before, along with many others, side-by-sides could very well be the avenue for enthusiasts to continue modding culture into the future.
And Wilwood and Brembo see that, too.