With Wicked: For Good, the unstoppable, inescapable juggernaut that is the Wicked franchise seems to be slowing down… but Universal isn’t quite ready to stop the train just yet. The two-part adaptation of the Broadway musical has been a near constant cultural fixture for the past year — and thanks (at least partly) to an omnipresent marketing campaign, the Wicked films have made the studio a whole lot of money. For Good took in $150 million in its opening weekend, and is well on its way to match, or even surpass, its predecessor’s $700 million global earnings. There’s no more of the musical itself to adapt, but Universal is reportedly searching for other ways to spin a new Wizard of Oz-inspired cinematic universe off of Wicked’s success.
“Because of Wicked’s success but also the fanship, we have almost a responsibility to figure out how we can continue in this universe,” Michael Moses, Universal’s chief marketing officer, told Vulture. “Have we figured it out yet? No. But there are things underway.”
