It was the slap heard around the world.
When Will Smith marched on stage at the Oscars to confront comic Chris Rock, social media erupted in a blaze of memes.
Now one Ayr bar has gone a step further by creating its very own dish to commemorate the most controversial moment in the Academy's history.
The award-winning Smoking Goat, in the aptly-named Academy Street, has been quick off the mark to produce its 'Will Smith Burger'.
Bosses boast that the double beef patty "really slaps", coming as it does with Mexicana cheese, jalapenos and piri piri sauce.
When it comes to burgers, the 'Goat' knows its onions and is currently vying for 'Best Burger' in this year's Scottish Entertainment & Hospitality Awards.
The venue is also in the running for best independent bar and best pub in the same competition.
And they're also into the final of Ayrshire Live's Pub of the Year contest.
And if the Will Smith Burger is anything to go by, they're ready to pack a punch.
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