All eyes are on Shah Rukh Khan in Pathaan to pull Bollywood out of a bleak bleeding year 2022 of tremendous taunts and peer pressure. A handful of South films did well and suddenly Bollywood was pariah. It felt like a betrayal to the Hindi film industry.
Bollywood is ready to hit back in 2023. But not in January. The scenario is bleak barring Pathaan which could take a beating at the box office because of the boycott call taken by certain sections. The boycott call is not negligible and it may hit the ticket sales harder than expected.
