Rockstar Games' parent company has confirmed that marketing for 'Grand Theft Auto 6' will not begin until summer officially starts in the United States on 21 June, narrowing the likely window for the long-awaited third trailer and disappointing fans who had been braced for a reveal in late May.
That has fuelled mounting speculation that Trailer Three for 'Grand Theft Auto 6' might drop 'at any point,' driven by online rumours, social media chatter and the broader gaming industry's habit of using late spring to kick off blockbuster campaigns. Earlier this year, Take-Two Interactive chief executive Strauss Zelnick pointed to summer as the starting gun for Rockstar Games' marketing push, but some fans convinced themselves that 'summer' was being used loosely to mean the warmer months rather than the calendar season.
