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Max L Wilson, Associate Professor of Human-Computer Interaction, University of Nottingham

Will Google be third time lucky with new, AI-powered smart glasses?

Tete Escape

It has been over a decade since Google Glass smart glasses were announced in 2013, followed by their swift withdrawal – in part because of low adoption. Their subsequent (and lesser known) second iteration was released in 2017 and aimed at the workplace. They were withdrawn in 2023.

In December 2025, Google made a new promise for smart glasses – with two new products to be released in 2026. But why have Google smart glasses struggled where others are succeeding? And will Google see success the third time around?

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