Like many Californians, Peter Diamandis grew frustrated in recent years by the "craziness" of constant wildfire alerts he's received.
But unlike most, he had a Rolodex full of wealthy benefactors and politicians, and a solution he had used numerous times before: Create a contest to find a better way.
On Friday, Diamandis, the founder of a group called XPrize, raised $11 million for the group's latest contest: finding new ideas to detect and stop wildfires.