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Fortune
Fortune
Ruth Umoh

Why writing off Apple’s CEO could be a classic succession mistake

Apple CEO Tim Cook (Credit: Getty Images)

As pressure mounts on Apple over its perceived lag in AI development and breakthrough products, a new narrative is gaining traction: Perhaps it’s time for CEO Tim Cook to step down. After all, the argument goes, Apple needs a product visionary, not an operational maestro, to navigate this next era of disruption.

Yet for fast-rising executives watching closely, a cautionary tale is unfolding—one that underscores how easy it is to undervalue a proven leader, especially during moments of upheaval.

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